Every project shows its proof up front — a measured outcome or an honest label, before you click.
2024–2025
Ask Markerr — People Don’t Search for Homes. They Try to Decide.
Ask Markerr explored a different starting point for rental discovery: let people describe the life they were trying to build, then help them turn that situation into a useful search.
2017
e-TCE — Led UX design for a high-stakes AI-powered audit platform at Brazil's Federal Court of Accounts. Cut audit cycle time by 64% and report writing time by 63%.
Designed the trust layer and input architecture for Brazil’s first government-scale ML-assisted audit platform. Helped the pilot team compress the federal audit-to-judgment cycle by 64% (5.5 years → ~2 years), cut instruction writing time by 63%, and reduce downstream rejections by 90%. Achieved 100% voluntary adoption with highly skeptical senior auditors who carry personal legal liability.
2019 · 2020
Walkr — Turning a spreadsheet-bound financial service into a product people could follow
How I turned a spreadsheet-bound advisory service into a shipped web MVP that made complex plans easier to build, explain, and learn.
2022
Vinci — Landing into the corporate pension plans market
Vinci Retirement Services, a newcomer to the crowded corporate pension plan market, embarked on a mission to stand out with a revolutionary digital platform. This case study explores their journey, highlighting their user-centric design approach, innovative solutions, and remarkable success—while also acknowledging areas for improvement that can inform future iterations.
2020
Boarding Assistant
UX/Product Design Lead hiring challenge for Ília Digital: a polished mobile boarding assistant concept showing travel journey thinking, mobile UI, Photoshop compositing, and Adobe Creative Cloud craft.